Is Netcasting really the Future for radio or just a Pipe Dream?

There are many old school people who deride Netcasting purely because they are not able to consult for them. Consultants fall into many categories. There are the very few that are good. Then there are failed broadcasters and managers. Followed by those who blow smoke up the backside of clients and sell pretty business cases with no substance. The worst of all are those that claim they know what the audience wants without ever going out an actually talking to the listeners – this group could easily be given the name – Radio Murderers.

The above group have no idea, in the main, what listeners want and bury their heads in the sand as to where audiences are to be found – this was evident during the Radio1 50th birthday. Some younger people had no idea how to tune in a radio and some had never touched what the consultant call a regular radio. Can I just state the obvious here, if the listeners don’t know what the device is how can it be the device delivering your content? More heads in the sand.

Humour me here. Many of the consultants come from an age where their peers would consider their music to be noisy rubbish. The then youngsters, who became consultants, poked fun at the old people for not knowing what the youngsters of the day wanted. So, the old people were saying their music was better and the young their music was best.  As it goes both were right and wrong.

Now a simply rule for any broadcaster, you need to come up with a balance that encourages young people to start listening to radio so that when your older audience dies you still have an audience.
Again, it’s not rocket science.

We now return to those that don’t and will not use a single use radio. Smartphone are now the pocket radios of 2017, rather like those noisy young people, inc the so-called experts of today, who walked around with a NEW THING called a pocket radio. If you want an audience you need to be smart phone friendly.

Now to upset more people I know. Those that listen to the radio via expensive hi-fi’s are the smallest sector of radio listeners. Actually, they are beyond small. They are a mini-group. Yes, broadcasters have to be nice to them, but in reality, they can kill a radio station. High bandwidth only stations are dead in the water – rather like the thing had stopped DAB from taking off, ever engineered and what actually killed off the old BSB satellite system, more over engineering.

A single sentence, in this paragraph, Shout or Icecast is not the way to get an audience, lead with them at your peril, but at least one going for the anoraks/enthusiast.

N.B I don’t consult on radio. Our team and I are busy running radio that get real audiences, so don’t be offended when we don’t consult free of charge.

My final tip, is don’t be a vanity broadcaster, like most of the corporate are that are killing radio, yes, I do have the evidence to support that comment. Vanity radio is fine if you are a millionaire and don’t care if you get listeners or not. Once upon a time some station gained millions of listeners, now they have just specialist appeal and will only ever get a few hundred listeners – I do not consider that radio and never will. Of course you can run a vanity station, but remember that’s all it is.

Netcasting is the future, but you won’t make milions from – make your target BREAK EVEN

The Clarkson Saga AND Saving The BBC for the Future

For many years, it is common knowledge, many have been praying for Jeremy to get into a situation which would give some the excuse to get of him and TG.
The simple reason being the BBC are rubbish at managing talent and are SO SCARED of shows that individually produce an audience where they don’t expect one – I’ve experienced that personally.

Now Jeremy has told the truth – the BBC FXXXXD IT UP. I will be surprised if there is any way back. The old-school-tie will close ranks and that will be that.

As one who still says there should be a BBC, what should happen to protect the BBC from being sold off, as was the case with all the BBC World Service transmitters – NO you no longer own them? This would be my painful medicine for the next government to execute:

  1. Reappoint the entire BBC Trust with people who know and have a proven track record in the broadcast industry – no other media will do.

  2. Replace Tony Hall urgently and recruit a broadcaster to replace him

  3. Introduce a mission statement making it clear what the stake holders, license fee payers, will get for there annual investment in the BBC.

  4. TV Channels should be re configured

  5. ALL NEWS an current affairs programming should only be shown on the BBC News Channel

  6. BBC 1 should be an entertainment channel that families can watch during the day and in the evenings carry soaps and dramas such as Murdered in Paradise and Casualty.

  7. BBC 2 should be programming for the young minded (If 18 or80) at heart

  8. BBC 3 should be 24/7 can carry natural history, entertaining science shows with 20% retained for Arts programming. The channel could also slot in should the News Channel have to focus on extended breaking news and/or extended sports coverage.

  9. BBC4 becomes part of BBC3

  10. CBBC/Cbeebies should become one channel. Programming to reflect youngsters and toddlers during the day and teens during the evenings

  11. Radios 1, 2, 3, 4 and 5 should basically remain as is – however, R2 should move all its niche programming to R3 enabling the station to air output similar to daytimes 24/7

  12. BBC Locals stations should return to local status 24/7 – the musical output should be more suited to the silver surfer listener – giving that market sector a musical choice

  13. The notion of BBC1 +1 should be scraped – the BBC iPlayer does that job

  14. Unique programming for the iPlayer should be cancelled

  15. Red button channels can also double up as News channels and Sports channels.

  16. Programming budgets would be approved by a committee comprising of ex-commercial TV and radio people. Any budget exceeding commercial costs would be outsourced to an independent production company.

The New BBC Mission Statement

a) should include a viewers panel, paid for there time, on two year contracts

b) enable votes on low appreciation shows continuing, the niche shows, based on cost and do the majority of its viewers also subscribe to cable or satellite where similar programming can be found

d) the viewers panel should be able to contribute views on non-broadcast areas such as awards ceremonies and singularly sponsored BBC events, plus non-broadcast expenditure

What’s the difference between UK and SK Audiences?

NONE – Don’t let people fool you into thinking there are either – not only are they trying to fool you but worse still they are trying to fool themselves.