Is Netcasting really the Future for radio or just a Pipe Dream?

There are many old school people who deride Netcasting purely because they are not able to consult for them. Consultants fall into many categories. There are the very few that are good. Then there are failed broadcasters and managers. Followed by those who blow smoke up the backside of clients and sell pretty business cases with no substance. The worst of all are those that claim they know what the audience wants without ever going out an actually talking to the listeners – this group could easily be given the name – Radio Murderers.

The above group have no idea, in the main, what listeners want and bury their heads in the sand as to where audiences are to be found – this was evident during the Radio1 50th birthday. Some younger people had no idea how to tune in a radio and some had never touched what the consultant call a regular radio. Can I just state the obvious here, if the listeners don’t know what the device is how can it be the device delivering your content? More heads in the sand.

Humour me here. Many of the consultants come from an age where their peers would consider their music to be noisy rubbish. The then youngsters, who became consultants, poked fun at the old people for not knowing what the youngsters of the day wanted. So, the old people were saying their music was better and the young their music was best.  As it goes both were right and wrong.

Now a simply rule for any broadcaster, you need to come up with a balance that encourages young people to start listening to radio so that when your older audience dies you still have an audience.
Again, it’s not rocket science.

We now return to those that don’t and will not use a single use radio. Smartphone are now the pocket radios of 2017, rather like those noisy young people, inc the so-called experts of today, who walked around with a NEW THING called a pocket radio. If you want an audience you need to be smart phone friendly.

Now to upset more people I know. Those that listen to the radio via expensive hi-fi’s are the smallest sector of radio listeners. Actually, they are beyond small. They are a mini-group. Yes, broadcasters have to be nice to them, but in reality, they can kill a radio station. High bandwidth only stations are dead in the water – rather like the thing had stopped DAB from taking off, ever engineered and what actually killed off the old BSB satellite system, more over engineering.

A single sentence, in this paragraph, Shout or Icecast is not the way to get an audience, lead with them at your peril, but at least one going for the anoraks/enthusiast.

N.B I don’t consult on radio. Our team and I are busy running radio that get real audiences, so don’t be offended when we don’t consult free of charge.

My final tip, is don’t be a vanity broadcaster, like most of the corporate are that are killing radio, yes, I do have the evidence to support that comment. Vanity radio is fine if you are a millionaire and don’t care if you get listeners or not. Once upon a time some station gained millions of listeners, now they have just specialist appeal and will only ever get a few hundred listeners – I do not consider that radio and never will. Of course you can run a vanity station, but remember that’s all it is.

Netcasting is the future, but you won’t make milions from – make your target BREAK EVEN

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Wizz Air announces London Luton Poprad route

Low fares to ski resort in Slovak Tatra mountains

Wizz Air, the largest low-cost airline in Central and Eastern Europe*, announced today a new route from London Luton to Poprad in Slovakia which will commence on 28th October 2014. The new service will initially operate 3 times a week.

The picturesque city of Poprad is located at the foot of the Tatra Mountains in Northern Slovakia and surrounded by National Parks and Holiday resorts that are popular amongst hikers and winter sport lovers. With the addition of this new destination, Wizz Air now serves 29 destinations from London Luton.

Tickets for London Luton – Poprad flights are already on sale and can be booked on wizzair.com with fares starting from as low as £25.99**.

WIZZ AIR’S FLIGHTS TO POPRAD

  • Commences 28th October
  • Operates on Tuesday, Thursday, Saturday
  • Fares from £25.99**

Wizz Air’s Daniel de Carvalho said: “We are delighted to introduce a new service to Slovakia from London Luton. Poprad-Tatry Airport is the airport with the highest elevation in Central Eastern Europe but it can now be reached on Wizz Air’s lowest fares! With fares starting from just £25.99, we hope that this route will be as popular as the other 43 in our UK network. We also hope that this new service can contribute to strengthen business relations and tourism between both countries. Tickets are already on sale on wizzair.com.”

-Ends-

About Wizz Air 

Wizz Air is the largest low-cost airline in Central and Eastern Europe*, operates a fleet of 53 Airbus A320 aircraft and offers over 300 routes from 18 bases, connecting 98 destinations across 35 countries. At Wizz Air, a team of over 2,000 aviation professionals delivers superior service and very low ticket prices making Wizz Air the preferred choice of over 13.9 million passengers in the financial year ending 31 March 2014.

*Source: Innovata, on the basis of scheduled departing seat capacity for the year ended 31 March 2014 (“FY 2014”) Central and Eastern Europe (CEE) is a region comprised of Albania, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Estonia, Hungary, Kosovo, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia and Ukraine.**One way price including taxes

How very kind of Mark Bradley!

Capture Mark Bradley

Many thanks to Mark Bradley

PostCard from Poprad ready to launch on http://a2mradio.com/

Eric Wiltsher 60 Years In The Making

Welcome to ericwiltsher.uk Whilst I have had many a site/bog over the years I’ve never had a site which carries my name. So on my 60th birthday http://www.ericwiltsher.uk was launched.

The project aims to pull together, we hope, some fun/interesting items from the past as well as sharing, I’ve only just started. There are many things to be done and so far I’ve only scratched the surface.

Right at the top are links to work from some amazing people, TESUG TV being just one example of a quality service being produced not with huge budgets using but using talented people who will squeeze every gram out of new tech just to prove it can BE DONE!

I do hope you enjoy your stay and if you have anything to add, just let me know.

All the very best

What’s the difference between UK and SK Audiences?

NONE – Don’t let people fool you into thinking there are either – not only are they trying to fool you but worse still they are trying to fool themselves.